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Tel: +(123) 456 7890


620 Eighth Avenue, New York

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Be the Parents Branding & Website


BeTheParents.org, a project of the Idaho Office of Drug Policy, alerts parents to the dangers of underage drinking and provides them with ideas for keeping their kids alcohol-free.

We created a brand that resonates with parents of 8- to 20-year-olds, the age range when kids are curious about and at risk for using alcohol. The vibrant, take-notice identity—a logo, graphic treatments, and brand messaging—focuses on positives like parental engagement and proactive solutions for keeping kids alcohol-free. We extended this brand to the website, which also includes an educational video that gives parents a quick what’s-up about underage drinking.