Teens who vape face several health risks: they’re more likely to become regular smokers, and the aerosol that they inhale from vapes contains chemicals and flavorant by-products that can be harmful to their lungs. We created a campaign to address Idaho parents’ concerns about the vaping trend, providing fact-based, easy-to-digest content that helps them understand what vaping is, what scientists and the medical community are saying about vaping, and how to discuss the topic with their teen.
Project included research, copywriting, graphic design, illustration and animation for a social media ad campaign and landing page/microsite. The campaign was informative and successful, with high engagement rates and great feedback from parents. Google search ads complemented the social media campaign.