Be the Parents, a program of Idaho’s Office of Drug Policy, wanted students to understand that most teens don’t drink—that it’s actually more normal to say no to alcohol. They engaged us to create a “positive social norming” campaign illustrating just that, so that students could feel more comfortable turning down a drink when faced with peer pressure. We designed decals with attention-grabbing hand-lettered type and bright colors that were hung in schools around Idaho, along with illustrated posters encouraging students not to let alcohol get in the way of what they love to do. We also designed an educational Parent Guide that schools distributed at Back to School Night and other events.
