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Be The Parents TV & Radio

Hey, Parents

Although experts repeatedly warn that it’s dangerous for kids to drink, many parents still don’t give it much thought. They often believe their child wouldn’t drink, or that drinking is a harmless rite of passage.

Idaho Office of Drug Policy’s Be the Parents campaign works to dispel these assumptions by reaching out to parents across the airwaves (and the Idaho outdoors). We’ve developed multiple attention-grabbing, effective broadcast and outdoor campaigns to alert parents to the dangers of underage drinking and empower them to take easy steps to keep their children alcohol-free.