Bonneville Youth Development Council is an Idaho nonprofit that works to lower substance abuse among teens, in part by creating fun social alternatives, leadership development opportunities, and youth-led activities. After seeing the creative we developed for the Be the Parents alcohol prevention program, BYDC tapped us for a brand/identity, logo, and print and social media campaign that would appeal to teens. Bright colors, authentic photos, and an overall joyful mood highlighting alcohol-free fun urged kids to stay sober over the summer, and share their summer pics on Insta.
To complement this idea of alcohol-free fun, we produced a :30 TV PSA about how having a passion can make teens more confident and more likely to stay alcohol-free. We highlighted a local teen named Aspen who was finding unexpected success in weightlifting, a happy ending after not making the volleyball team several years in a row.